Scientific, clinical test results generally yield a higher price of a product, as it suggests safety and efficacy. Marketers are well aware of this asset and use it liberally to hype all kind of products. However, closer looks at how "clinical tests" are done and how celebrities lend their name to a product marketing campaign, reveal stunning results...
Scientific, clinical test results generally yield a higher price of a product, as it suggests safety and efficacy. Marketers are well aware of this asset and use it liberally to hype all kind of products. However, closer looks at how "clinical tests" are done and how celebrities lend their name to a product marketing campaign, reveal stunning results...
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